$0.20
24h
-1.64%
12 Aug, 09:00
Ethena distribution growth and ecosystem expansion
Bullish+128.18%
AI Summary
The author is bullish on Ethena's distribution strategy and ecosystem growth, highlighting rapid adoption of USDe across multiple platforms and chains.
For Ethena's July recap, the pace is the point, and distribution is the moat.
> $200M+ in $ENA assets on Robinhood Chain, $250M+ in the @coinbase USDe vault, both inside 30 days.
> Gate shipped its first USDe earn product, Bybit and every onboarded minter got zero-fee USDC minting.
> Kraken added USDe on Avalanche, @LidoFinance slotted it into EarnUSD, @OriginProtocol opened the sUSDe ARM, and USDe went live across @monad.
Most stablecoins fight for one distribution win at a time.
@ethena is stacking them in parallel, across CEXs, DeFi curators and a brand-new consumer chain at once. Each integration makes holding USDe the path of least resistance for a different audience.
As I've been tracking RH quite closely, I've seen how Ethena was the first few movers on the chain, and now @meridiandotxyz even has USDe-native prediction markets which is amazing to see.
One day, you might see a USDe relation on every app you use.